Color & Material Design: Footwear

PENSOLE | L.E.A.D. by Design Program 2020. The content of this page is a visual representation of my work as a Color Material Designer for this program. Creating a consumer profile, extensive color palette, material palette, color story that resulted in various product iterations.

Consumer Profile

A visual representation of our target consumer based in Kansas City, Kansas

Color Palette
Color Story 1
"Serenity"
CORE Material Map
A. Classic Shell Toe
B. Rubber Outsole
C. Pebble Grain Cowhide Leather
D. EVA Foam “Adidas Cloudfoam” (Ethylene Vinyl Acetate)
CORE Iterations
CORE Explorations
CORE Final
"AFTER PARTY"
SMU Material Map
A. Classic Shell Toe
B. Rubber Outsole
C. Velvet with Waterproofing
D. EVA Foam “Adidas Cloudfoam” (Ethylene Vinyl Acetate)
SMU Iterations
SMU Explorations
SMU Final
Color Story 2
"Under the Weather"
STRATEGIC Material Map
A. Classic Shell Toe
B. Rubber Outsole
C. EVA Foam “Adidas Cloudfoam” (Ethylene Vinyl Acetate)
Strategic Iterations
STRATEGIC Explorations
STRATEGIC Final
"Autumn Calm"
SEASONAL Material Map
A. Classic Shell Toe
B. Rubber Outsole
C. EVA Foam “Adidas Cloudfoam” (Ethylene Vinyl Acetate)
D. Suede
SEASONAL Iterations
SEASONAL Explorations
SEASONAL Final
FINAL 

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